Scale fintech acquisition through paid search — without compliance headaches

Why fintech needs specialized Google Ads management

Google's financial services policies are some of the strictest in advertising. Ads for lending, banking, insurance, crypto, and investment products face additional verification requirements, restricted targeting, and mandatory disclaimers. One policy violation can get your account suspended.

At the same time, fintech keywords are among the most expensive on Google — "business loan" can exceed $50 per click. Inefficient campaigns at these CPCs burn through budget fast.

What we handle for fintech companies

Google Ads policy compliance

We ensure your campaigns meet all Google financial services policies from day one. This includes advertiser verification, proper disclaimers, compliant ad copy, and landing page requirements. No surprises. No suspensions.

High-CPC keyword strategy

When CPCs are $20–$50+, every click matters. We build tightly themed ad groups with highly relevant ad copy and landing pages to maximize Quality Scores — which directly reduces your cost per click.

Competitive intelligence

Fintech is crowded. We monitor your competitors' ad strategies, identify gaps in their coverage, and find keyword opportunities they're missing.

Trust-focused landing pages

Financial products require trust. We advise on landing page elements that convert in fintech: security badges, regulatory disclosures, customer testimonials, partner logos, and clear compliance language.

Fintech verticals we work with

• Payments and processing: Payment gateways, invoicing platforms, payroll software
• Lending: Business loans, personal loans, BNPL, revenue-based financing
• Banking: Neobanks, business banking, corporate cards
• Insurance: Insurtech platforms, embedded insurance
• Investing: Robo-advisors, trading platforms, wealth management
• Accounting & finance tools: Expense management, budgeting, bookkeeping

Metrics we optimize for

• Cost per application or signup
• Cost per activated account
• Customer acquisition cost (fully loaded)
• Lifetime value to CAC ratio

Pricing

$999/month or 10% of ad spend — whichever is greater. We handle policy compliance, campaign management, optimization, and reporting. No setup fees. No contracts. Pause or cancel anytime.